Zaharni zavodi
Zaharni zavodi is the oldest and largest sugar and confectionery manufacturer in Bulgaria with 110 years of industry experience. In the present days the company produces one of the most beloved sweets brands of generations of Bulgarians, such as “Sladea” (white and brown sugar), “Lukcheta” (herbal hard candies), “Limonovi Rezanki” (jelly candies in citrus shapes) etc.
Despite the enormous local and international experience of the company, in 2021 their marketing team felt the need to find a reliable partner to help them with the adaptation to the fast-changing needs of digital consumers. Therefore Zaharni zavodi trusted Brandly’s team to assist them with this process. Our successful partnership continues until now.
Visit website: https://sladkoe.bg/
Work
- Sladea brown sugar online campaign
- Brand Support
- Lukcheta Brand campaign
- Copywriting
- Sladkoe branding
- Web design
Sladkoe.bg Branding
In 2022 we helped the company with the branding and web design of their most recent brand – the company’s online shop Sladkoe.bg. The scope of our work also included: defining the key message of the brand and creating a brand book; copywriting; design of custom illustrations; building a creative shooting concept and execution of product photography.
Social Media
Another aspect of our mutual work is the content creation and management of the company’s social media channels on Facebook and Instagram, as well as influencer marketing activities.
Lukcheta Branding
In 2021 we were honoured to take part in the launch campaign of their newest product line – the purple hard candies “Lukcheta”, called “Gali stomahche”. We created the legend of the samodiva Lila (a woodland fairy), who lives deep in the forest and creates magical potions to heal people. Our tasks included creative direction, photo shooting of Lila, social media outreach, landing page design, and display banner ads.
Sladea campaign
During the lockdown, we were challenged to create a digital campaign for the brown sugar brand Sladea. Inspired by the period-specific digital trends, we created a free digital recipe book for hot drinks and cocktails from around the world and for the first 150 people who ordered the promo-bundle, we organised a live webinar with famous Bulgarian baristas, who prepared beautifully presented coffee drinks.