Overview
The invisible Bulgaria was a web atlas, created for the Ministry of Tourism of Bulgaria as part of the project “Spirituality and emotionality of the Northwestern region of Bulgaria, presented through culture, architecture, history, traditions, ethnography”.
” Our goal was to increase the awareness of all the interesting unknown places that people can visit in the region. The project was divided into two parts – an interactive and visually intensive website and a map with information and directions to all unexplored places in the region.
Work
- Creative Concept
- Research
- Webdesign
- Copywriting
- Development
- Photography
Concept
Imagine you are a child in this magical and beautiful Northwest region full of legends. You are listening to your granny’s stories about forest fairies and you are eager to explore these magical lands and see them for yourself.
You start your exciting digital journey with the history and traditions of the region, you then delve into the architecture, learn more about the spirituality of the locals, examine the modern times, and naturally “taste” the region through its kitchen. All this by following your guide – a flying feather.
Voice
The words you see alongside your screen are quotes from the famous writer, born in the Northwest region, Yordan Radichkov, built into a narrative, that supports your visual experience.
Creative
We followed the guidelines defined by the brand book of Bulgaria and applied the official country typefaces – Sensa Sans and Montserrat. The project’s color scheme is monochromatic, based on a primary blue color, which refers to the night sky, full of magic and mysteries.
Website
The website is modern and visually intensive, including original and authentic pictures of the region. It leads the visitors through a visual journey by implementing a horizontal scroll with options to see more information and photographs.
The map
The map allows users to search by pre-made compilations of tourist attractions or to search by place. These compilations organise the tourist attractions in groups such as rural tourism, winery & gastro tourism, hiking, and spiritual tourism. While browsing, visitors can see a detailed information about every selected place, opening hours, and directions on Google maps.
Photography
All old images used in the project were provided by local families, whereas the modern photographs were shot and provided by the first Michelin chef in Bulgaria and amateur photographer – Philip Zahariev.
