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360° Branding

• Brand Strategy
• Visual Identity
• Verbal Identity
• Brand Guidelines
• Brand Experiences
At the core of our approach, we maintain that brand and UX are closely connected and work together. Our team specializes in creating and representing digital brand identities across channels, providing strategy assistance and guidelines to ensure consistency

Product Design

- User Experience
- User Research
- User Testing
- Interaction Design
- UI Design
- Motion design
- Design Systems
At Brandly, we believe everyone deserves an exceptional user experience, whether using a product at work or in their free time. We create memorable enterprise and consumer products as well as provide comprehensive design systems for effortless product iteration.

AI Interfaces

- AI interface design
- Personalization at scale
- Chatbot development
- Voice interface design
- Recommendation systems
Harness the power of AI to create intuitive interfaces that anticipate user needs, personalize interactions, and enhance user satisfaction.

Web Design

Web Design
Interactive Experiences
Frontend & Backend Development
CMS Implementation

A website is the most important channel to showcase your brand to customers. Our portfolio features award-winning websites designed to give users the best experience possible while also meeting business goals.

OUR Mission

We believe that every business has a unique story, and our role is to illuminate it, allowing your essence to shine brightly in the crowded marketplace.

We strive to be more than just a branding agency; we are architects of narratives, sculptors of impressions, and catalysts for your brand’s journey toward distinction.
All FOR THE BRAND AI YOUR WEBSITE THE FUTURE YOUR BUSINESS

Why is Brandly Special?

Brandly stands out in the UX design landscape for its unique blend of artistic creativity and technological expertise, particularly in the realm of AI and emerging technologies. Our approach is deeply rooted in a user-centric philosophy, where we prioritize intuitive, accessible, and engaging experiences that seamlessly integrate with cutting-edge technology. What sets Brandly apart is our commitment to not just meeting but exceeding client expectations, crafting bespoke solutions that are as innovative as they are effective. This dedication to excellence, combined with our collaborative spirit and forward-thinking strategies, positions Brandly as a leader in transforming complex technologies into user-friendly, impactful experiences.

Where are you based?

Global Reach, Local Touch! Brandly is rooted in Zurich, Sofia, Lisbon, and extends to Dubai, yet our reach is truly global. We proudly serve clients across the world, embracing a diverse and expansive portfolio that spans continents.

Our studio operates in a way that transcends geographical boundaries. While we are based across different vibrant cities, our virtual presence ensures we’re always just a click away, no matter where you are. This flexibility allows us to collaborate effectively with clients from every corner of the globe.

We value your time and convenience, which is why we minimize the need for frequent meetings. Our communication is streamlined through easy-to-use online tools, ensuring you can provide feedback and stay updated on your project’s progress at your comfort, regardless of your location.

At Brandly, every client is a priority, and every project is a journey we embark on together, no matter the distance.

What Design services do you offer?

Once your brand and website design are flawlessly executed, consider Brandly as an extension  of your team — your creative allies in every venture. Rest assured, for any upcoming projects, regardless of their scale, Brandly is here to support you every step of the way.

  • User Research and Analysis: Conducting user interviews, surveys, and usability testing to understand user needs and behaviors.

  • User Experience Strategy: Developing a strategic approach to UX that aligns with business goals and user expectations.

  • Information Architecture: Organizing and structuring content and data within a digital product to optimize user flow and accessibility.

  • Wireframing and Prototyping: Designing basic layouts and interactive prototypes to test and refine concepts.

  • User Interface (UI) Design: Creating the visual design of the product, including layout, colors, typography, and iconography.

  • Interaction Design: Designing interactive elements to create engaging and intuitive user experiences.

  • Usability Testing: Conducting tests with real users to identify usability issues and areas for improvement.

  • Accessibility Design: Ensuring products are accessible to all users, including those with disabilities.

  • Responsive and Mobile Design: Designing products that are optimized for various devices and screen sizes.

  • Data Visualization and Dashboard Design: Designing visual representations of data to make complex information easy to understand.

  • E-commerce UX Design: Specializing in the creation of user-friendly and conversion-optimized online shopping experiences.

  • UX Audits and Consulting: Evaluating existing products and providing expert recommendations for improvement.

  • Workshops and Training: Offering workshops and training sessions in UX design methodologies and best practices.

  • UX for AI and Emerging Technologies: Designing user experiences for AI-driven applications and emerging technologies.

  • Brand Experience Design: Integrating UX with brand identity to create a cohesive and memorable user experience.

  • Design Systems and Guidelines: Developing comprehensive design systems and guidelines for consistent and scalable product development.

Who are your clients?

Our clientele encompasses a diverse range of industry pioneers and influential figures, including renowned authors, keynote speakers, and strategic consultants. Additionally, we’ve collaborated with prominent e-commerce businesses, significantly enhancing their conversion rates by leveraging the strength of our design expertise. Even if your sector differs from those we typically serve, we encourage you to get in touch. Our adaptable and innovative approach means we could still offer valuable assistance in achieving your goals.

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Nelio de Barros, the author of this article, is a senior UX manager with a strong focus on the interplay between design, artificial intelligence (AI), and User Experience (UX). Based in Zürich, he is one of the UX gurus and managing partners of Brandly Digital.

Technology and humans are in a never-ending chess game. AI’s got the strategy down, calculating moves with precision based on heaps of data. Humans though? We’re the wildcard players, driven by gut feelings and whims that no algorithm can predict. This mix of calculated moves and surprise plays is exactly why human feedback is gold in making tech that truly connects with us.

AI vs. Human: Fear or Collaboration?

Diving into the world where AI meets human ingenuity, we find ourselves at a fascinating juncture. It’s like we’re in a continuous dance-off with technology, where AI nails the routine based on past performances, and humans freestyle, surprising the audience with unexpected moves. This blend of predictability and spontaneity shines a spotlight on why it’s so crucial to loop humans into the tech development process. After all, what works in theory doesn’t always fly in the real world.

The deeper we dive into the digital era, the fuzzier the line gets between what’s done by humans and what’s generated by AI. Clearly, this isn’t a new game: Artists have always borrowed from each other, remixing and reinventing. Remember the old Picasso quote that “good artists copy and great artists steal”? 

Now, AI has joined the band, cranking out content faster than ever, and impossible to spot it as machine-made. What is real and what is not is almost impossible to tell apart. Throw in VR and immersive tech, and we are in a whole new ballgame where distinguishing the real from the virtual becomes a head-scratcher.

Why UX is broken – and how AI can fix it

Trust: Striking Gold in the Digital Age

With AI, distributing untruthful information that looks legit has become child’s play. It’s not just about misleading headlines anymore; we’re talking about deep fakes that can put words in people’s mouths – literally. This tech trickery doesn’t just fool us; it erodes trust and muddies the waters of our shared reality. It’s a wake-up call to sharpen our digital smarts and question what we see and hear. 

Navigating between real and fake is getting harder and harder. Therefore, earning trust is like striking gold. Businesses are on the front lines, fighting to prove they’re the real deal in a world where AI can fake almost anything. Transparency is their best weapon – being clear about where AI steps in and ensuring customers can spot the difference.  

For businesses, winning trust is all about showing your hand — letting people know when and how AI is involved. Here’s how to keep it real and earn trust:

 

    • Be clear about the role of AI: Tell your audience straight up when you’re using AI to create content. It’s about setting the scene so they know what they are looking at.

    • Inform your audience: Run some sessions or share content that helps your audience get the ins and outs of AI. Knowledge is power, and informed customers are more likely to trust you.

    • Fact-Check: Either team up with fact-checkers or have your own crew to make sure what you’re putting out there is legit. Being known for accuracy is a big win.

    • Open up for feedback: Make it easy for people to flag content that seems off. Showing you’re open to criticism and acting on it goes a long way in building trust.

    • Stick to the ethics of AI: Make a public pledge to use AI responsibly. Talk about how you’re avoiding bias and respecting privacy. It’s about proving you’re in this for the right reasons.

The “Other” Side of Tech Integration

Merging AI with our daily digital dose opens up a world of possibilities and pitfalls. On one hand, it’s a creative goldmine, offering new ways to connect and explore. On the flip side, it’s a minefield of misinformation, privacy concerns, and the challenge of keeping things real and honest.

Wading through the AI-human mashup, the aim is to keep the tech tide human-friendly. For businesses, it’s about weaving AI into the fabric of our lives in ways that respect, not replace, the human touch. This means endorsing transparency, ethics, and personalization, turning the challenges of today into the opportunities of tomorrow.

There’s a pressing need to reevaluate our approach to technology’s role in our lives. The push towards more immersive tech, like the Apple Vision Pro, raises an important question: Are we getting closer to reality, or are we drifting further into isolation? There’s a growing call for technology that’s less intrusive, one that enhances our connection to the real world rather than pulling us away into digital seclusion. Technology ought to be a bridge that connects us, not a barrier that divides or isolates us

Expert Insights: Marketing & Social Media Trends 2024

Expert Advice: Design for Reality

 

    • Challenge Assumptions: Understand that design isn’t just about what you think works; it’s about how users actually interact with the product. Regularly question and test your design assumptions with real user feedback to uncover the truth behind user experience.

    • Value Design Consistency: True user-friendly design maintains its integrity across all platforms and devices. A consistent user interface and experience signal reliability and trustworthiness, making it a cornerstone of effective design. Consistency will help users know what is your product, and your tone of voice, and the boundaries between your products and your competitors. 

    • Base Decisions on Data: Differentiate between design choices made on intuition versus those grounded in user data and research. Empirical evidence from user behavior and analytics should guide design decisions, ensuring they reflect real user needs and preferences.

    • Distinguish Human-made from AI-generated content: Highlight the source of content, clearly marking human or AI origins. This transparency builds user trust, enabling informed decisions about content credibility. It emphasizes honesty and accountability, improving user experience by ensuring clarity in content sourcing.

A Balanced Approach is the Key

Navigating the complexities of technological innovation requires a balanced approach, where artificial intelligence and human creativity mix harmoniously. The essence of this journey underscores the importance of transparency, the validation of human insight, and the ethical deployment of AI.

By prioritizing clear communication and the authenticity of content, we pave the way for technology that not only advances our capabilities but also preserves the integrity of human connection. It is through this thoughtful integration of human and artificial intelligence that we can foster a more connected and trustworthy digital environment.

Note: Brandly Digital, part of Brandly Collective, is an award-winning branding and UX/UI design studio helping people and organizations resonate with their customers and stand out as industry leaders. As brand musketeers, the Brandly team helps businesses express their ideas and find a voice. Brandly Digital is one of the few studios that actively enforces AI into the workflow to help leaders, startups, and businesses adopt a more positive and effective approach toward AI.

360 Branding.

Brand identity is the cornerstone of a company’s public image. Our 360° Branding service is a comprehensive package designed to cover all your branding needs. From the genesis of a brand strategy to the final roll-out of the brand identity, we ensure every touchpoint is an opportunity to impress and engage. Our services are tailored for diverse clients, including product companies, fast-moving consumer goods, SMBs, and NGOs. We deliver branding that’s not just seen but felt, ensuring it resonates with your audience and aligns with your business objectives.